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Do you already have a Customer Experience Manager?

The area of customer experience is becoming more and more often the focus of leaders at the head of retail organizations. The seriousness with which they approach this issue is one of the key competencies that we are assessing on managers in this sector. Exceptional customer experience gives the organization an exceptional competition advantage. There are many ways how to achieve it. And that's what Amrop was interested in, so we decided to explore it – says Igor Šulík, Managing Leadership Partner at Amrop, at the beginning of an article written specifically for the monthly magazine InStore.