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Digitization changes customers, brands, and the whole market as well

The world is changing. With changes come new discoveries, possibilities, and technologies. Many years ago, society was moved forward by giant steps for decades or centuries, so great things were emerging. Nowadays, we can polemize about how the world is changing literally at every moment. And whether the revolutionary discoveries of the past are that great compared to the transformation of today. Read an article written for InStore by Patrícia Lofajová, Amrop Jenewein Research Consultant, about the world of constant change and digital disruption.